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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07267_Field_TCUM T832.txt
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1996-04-10
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knowledge of ultimate effects. Mechanical speed-ups, however
radical in their reshaping of personal and social life, still were
allowed to happen sequentially. Men could, for the most part,
get through a normal life span on the basis of a single set of
skills. That is not at all the case with electric speed-up. The
acquiring of new basic knowledge and skill by senior executives
in middle age is one of the most common needs and harrowing
facts of electric technology. The senior executives, or “big
wheels,” as they are archaically and ironically designated, are
among the hardest pressed and most persistently harassed
groups in human history. Electricity has not only demanded
ever deeper knowledge and faster interplay, but has made the
harmonizing of production schedules as rigorous as that
demanded of the members of a large symphony orchestra. And
the satisfactions are just as few for the big executives as for
the symphonists, since a player in a big orchestra can hear